Marketing is all about reaching customers, and there are many ways to do that, from a simple postcard to a coordinated social-media blitz. Small companies can email invitations to a special sale and offer a free product to every customer who brings in the invitation. Larger companies can use paid advertising and professional agencies to reach a wider audience.
Whatever the size of the company, it's important that someone is dedicated to handling the creation, execution and projected outcome of the marketing activities.
These are marketing campaigns spearhead by Michele.